SEDAČKY - chain
Audit of marketing communication
condition before audit
- no logotype, no corporate colours, confusions in signage, advertising and promo materials condition after audit
- one clear logotype, one type of corporate colours, order in corporate and promo materials, clear marketing strategy, connection to manufacturer Branding
New brand for new chain of sofa stores with direct connection to manufacturer
Corporate identity
Logo and design manual (extract)
Production
Bussiness cards, corporate forms, promo materials, gifts
Management
Advertising, PR, trade show, billboard campaign
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