Dividend Manufacturing

DIVIDEND MANUFACTURING, a.s.

Info:
- one of the biggest sofas manufacturer in Slovakia
Mission:
- complete audit of marketing communication - included:
    - analysis of curent status
    - summary with evaluation
    - proposal of solutions
- set up of corporate identity - included:
    - design (logos, corporate colours, forms, etc.)
    - communication (advertising, PR, information, etc.)
    - behavior (internal values, norms, etc.)
- production of:
    - corporate materials (forms, b. cards, envelopes, etc.)
    - promo materials (catalogs, calendars, pens, gifts, etc.)
    - TV spot
- management of:
    - advertising campaigns (prints, bilboards, etc.)
    - public relations
    - trade show
Status:
- finished
Operated from - to:
- November 2003 - March 2004
Highlights:
- significant improvement in the quality of communication
- modernization of corporate identity

Audit of marketing communication

condition before audit
- using 3 different logotypes, 2 different types of corporate colours, confusions in signage, advertising and promo materials

condition after audit
- one clear logotype, one type of corporate colours, order in corporate and promo materials, clear marketing strategy, connection to newly established chain of sofa stores