Prefa

PREFA SUČANY, a.s.

Info:
- one of the biggest prefabricates manufacturer in Slovakia
Mission:
- complete audit of marketing communication - included:
    - analysis of curent status
    - summary with evaluation
    - proposal of solutions
- set up of corporate identity for mather and 3 daughters companies - included:
    - design (logos, corporate colours, forms, etc.)
    - communication (advertising, PR, information, etc.)
    - behavior (internal values, norms, etc.)
- production of:
    - corporate materials (forms, b. cards, envelopes, etc.)
    - promo materials (PF cards, gifts, etc.)
Status:
- finished
Operated from - to:
- April 2004 - October 2004
Highlights:
- significant improvement in the quality of communication
- modernization of corporate identity

Audit of marketing communication

condition before audit
- using old fashioned logotype, logotype inconsistency between mather and 3 daughter companies, confusions in signage, advertising and promo materials

condition after audit
- facelifted modern logotype, logotype consistency between mather and 3 daughter companies, order in corporate and promo materials, clear marketing strategy